Single-channel marketing is a thing of the past. Gone are the days where one flyer or one radio commercial sealed the deal. These days it takes upward of 8 points of contact with a potential customer before a sale is made!
Getting in front of your potential customers from multiple different platforms and angles is the KEY to consistent sales and brand loyalty. In tandem with Facebook Ads and Email Marketing, SMS marketing allows brands to reach current and potential customers in REAL-TIME with targeted messaging and urgency.
However, without a strategic plan, customers can easily get overwhelmed by messages. This is why it’s crucial to work with marketing experts who can help you create SMS campaigns that generate sales and lock in loyalty.
"Being able to share our brand story has had a ripple effect. People tell their friends and family, and so many are coming back for more."
First things first — we’ll audit your existing email flows to uncover any weaknesses and identify potential opportunities you may not have considered.
We’ll then adjust your strategy or recommend a new strategy to help you achieve your specific goals. This could include looking at your promotional calendar, adding or reducing the number of emails, finding ways to improve the copy or setting up split tests.
The next step is to look at your email messaging, hooks and subject lines to determine whether or not they pack enough punch to entice buyers to take action.
We’ll make specific recommendations to improve your copy OR our skilled team of email copywriters will completely rewrite the emails.
Once we’ve established your strategy and perfected your messaging, we’ll then set up the emails in your CRM, segment your list, create new flows, improve deliverability and implement strategies to re-engage cold lists.
AKA – all the boring tech stuff that you DON’T want to do. Lucky for you, we’re email tech nerds!
"We were blown away within the first week. It only got better from there. We now know what a healthy email system looks like, and how to run it because of Vansima."